The Sarah Present’s analog childhood meets dizzying digital future: NFT Creator, Sarah Zucker

As a Millennial who remembers the world earlier than digital units and the web have been all over the place, Sarah Zucker — aka The Sarah Present — is fascinated by the accelerated transition society at giant goes by means of.

“I really feel as a Millennial that I’m a part of this generational cohort that’s on this very uncommon expertise of getting had an analog childhood and now dwelling a digital future,” says Zucker. 

“I’m particularly utilizing instruments of the current previous like analog TVs to take individuals out of our current second and create this totally different expertise of time and sense. I might say my work actually is about time greater than something.” 

The Los Angeles artist is taken into account an OG of the NFT artwork scene, having began means again in 2019 (her first mint was on April 4 that yr) in comparison with most artists who arrived on the scene within the final 12–24 months.

Dream Loaf from Grails Season 1 by Sarah Zucker. (PROOF)

Her artwork appears to resemble one thing you’ve seen earlier than, all whereas feeling like one thing utterly new, telling tales with a dose of humor whereas tapping into cutting-edge and out of date applied sciences. 

Having been featured at Sotheby’s and extra lately on the Los Angeles County Museum of Artwork (LACMA), Zucker’s love for artwork began with movie pictures.

“I’ve all the time expressed myself visually. As a young person, I acquired very into pictures and particularly working with movie pictures. We’re speaking in regards to the early 2000s when all the pieces was going digital,” she says.

“Classic know-how has all the time been of curiosity to me. It’s not essentially about nostalgia, it’s extra that I discover the physicality of classic know-how actually fascinating.”

She was an early convert to importing pics on Tumblr and Instagram and spent a few decade pursuing pictures earlier than her grasp’s in screenwriting noticed her embrace narrative filmmaking on video.


The Sarah Present takes inspiration from German expressionist artwork, which emerged in a equally tumultuous interval to right now across the finish of the First World Warfare. 

“There had simply been this World Warfare that made everybody really feel just like the world was all of a sudden getting a bit of extra world than felt comfy. There was a pandemic. There have been all this stuff in society, and but the artists of that point have been so expansive, emotive and free,” she says. 

“They have been breaking varieties and creating issues in a means that stated, ‘We don’t care how we’re supposed to do that; we’re going to do that the way in which that this expression wants to return out of us’. I can’t get sufficient,” says Zucker. 

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“I’ve all the time been one thing of an outlier in my art work. I might say it’s not simply outlined. You could possibly name it glitch artwork, you would name it video artwork, you would name it GIF artwork, or, extra lately, NFT artwork because it will get known as now. I don’t assume these phrases are incorrect, however they miss the massive image.” 

“I describe it extra like a multiverse that I’m channeling by means of. I’m channeling by means of myself and thru these classic broadcast units right into a physique of labor that will get known as The Sarah Present.”

Cassandra’s Vision from The Cassandra Complex by Sarah Zucker
“Cassandra’s Imaginative and prescient” from “The Cassandra Complicated” assortment by Sarah Zucker. (OpenSea)

With technological developments like AI occurring at a breakneck tempo, Zucker says she’s making an attempt to deal with the “massive common existential questions” in regards to the reality we’re on the “brink of a very new way of life as human beings.”

“I view my work as a means of depicting what it’s wish to be this kind of foolish, scared, completely satisfied, manic, dreadful little creature strapped to this rocket ship going into the longer term and making an attempt to make sense of what this life has been and what it’s going to proceed to be.”

Notable gross sales to this point:

Area Loaf” bought for $44,062 at Bonhams, June 21–30, 2021

Up-and-coming NFT artists to look at

Zucker is an enormous fan of efficiency artwork and has two particular artists to place in your radar. 

Edgar Fabian Frias — 2022 MFA Artwork Observe at UC Berkeley. 

“Edgar works commonly within the modern artwork world and is a little bit of a shapeshifter, bringing such a novel perspective from their background. There’s a excessive weirdness method to art-making that I actually join with. Admittedly, I turned them on to NFTs in mid-2020.” 

David Henry No one Jnr — New York efficiency artist, actuality hacker, NFT artist. 

“David is somebody who I’ve adopted for years and years. I’ve all the time discovered his work to be simply irresistible. He has an enormous following on Instagram; he has a number of visibility there.” 

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Course of: 

Zucker creates her distinctive model utilizing a mixture of outdated analog units and new digital instruments, corresponding to Adobe After Results. 

“I begin with sketching or writing issues out, basically conceptualizing issues. From there, I usually start in some kind of digital means, both animating in After Results or Photoshop. I usually shoot dwell video in my studio.”

“I even have this analog video rig I’ve constructed out in my studio that’s fabricated from classic broadcast units. I’ve customized glitch {hardware}, with totally different units and capabilities that permit me to use all kinds of various analog results. As well as, I’ve quite a lot of totally different TVs and cameras for creating suggestions loops for creating texture.”

“With a few of my work, you’re usually seeing screens inside screens as a result of that have of the display screen is an enormous a part of what I’m aiming to convey by means of my work.”

Making work in an analog system can usually imply making a number of variations as a result of there is no such thing as a simple strategy to save the work. 

“There’s no saving within the analog system. All of it must be carried out with immediacy. An instance can be laying all of it down on VHS tape, after which I deliver it again out to digital and have mainly two methods to transform it to the digital realm.” 

“One is to movie it in 4K, basically like filming it in excessive definition digital video off of the classic display screen as a result of usually that’s the look I need, the display screen inside the picture itself. The opposite possibility is to make use of a switch system that mainly digitizes the analog sign. It brings it again into digital sign the place I can file it digitally,” says Zucker. 

NFT Creator Sarah Zucker
NFT Creator Sarah Zucker

Artnome’s affect as a collector: 

Zucker has been collected by lots of people over her 4 years in NFT land however singles out Jason Bailey — aka Artnome — as somebody that’s performed a pivotal half in her journey. 

“I’ve an awesome relationship with a number of my collectors. I believe collectors and artists do that nice dance of symbiosis,” she says.

“I believe Artnome had been trying out my work and acknowledged that I had quite a lot of items simply sitting there available on the market, and he swept all of them. Extra importantly, it’s not simply that he purchased my work — it’s that he wrote a really considerate thread on Twitter about my work.”

“Within the thread, he drew consideration to my work and video artwork normally. He actually did this service to me by contextualizing my work for individuals. Plus, Jason is an arts author; he’s very educated and informed everybody about what my work was.” 

“This was January, in 2020, when he confirmed my work off, and from that day on, it has snowballed into an growing quantity of visibility and appreciation. I can all the time level to that one second of that one particular person bringing a bit of little bit of highlight to me and it has continued to echo out by means of my life over the previous three years,” says Zucker.




Greg Oakford

Greg Oakford

Greg Oakford is the co-founder of NFT Fest Australia. A former advertising and communications specialist within the sports activities world, Greg now focuses his time on operating occasions, creating content material and consulting in web3. He’s an avid NFT collector and hosts a weekly podcast overlaying all issues NFTs.

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